Lori is a marketing strategist and business coach and founder of the Midlife Business Academy, where she helps midlife entrepreneurs build businesses that fit their lives and attract the right clients. As host of over 300 episodes of The Encore Entrepreneur - now rebranded as the Midlife Business Academy Podcast - Lori has spent years teaching practical strategies that make marketing simple, profitable, and sustainable. Drawing on her own experience of reinventing her career in midlife, she specializes in digital presence, client journey design, and frameworks that take the guesswork out of growth. She shows it’s never too late to build the business (and the life) you truly want.